rob, first you're a nosey git. second, family seats might be the best seats to build. if you fill your family spaces already then its worth building more. im not saying you wont fill normal seats if you built those, as im sure you would, but family tickets might have greater demand when it comes to the non fair-weather-fan games. an example id use is if you play a shit team at the bottom (i.e atalanta or roma) you might not sell all your normal seats, but you might sell all your family area. so, its worth expanding on your family area. its just a thought.